Yaniv Kaptsan - Data Analytics & Marketing Specialist

Yaniv Kaptsan

Data Analytics & Marketing Specialist

I am a dedicated and driven individual with experience in data analytics and marketing, and a proven ability to draw insightful conclusions from a range of data as well as build impactful marketing programs. With a passion for creative marketing, I am talented in driving customer acquisition, monitoring market trends, and conducting research to identify key customer segments and target audiences.

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EXPERIENCE

Data Analyst

2024 - Present

I analyze performance data across display media, site analytics, and social channels, driving a 23% increase in campaign efficiency and a 36% boost in click-through rates. I develop in-depth performance reports and strategic marketing briefs that transform complex data into actionable insights. By collaborating with creative, content, and cross-functional teams, I refine messaging, integrate influencer content, and ensure consumer-centric solutions align with broader business objectives.

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Data Analytics Intern

2020

I gathered data from open web sources and social media, transforming it into valuable sales and marketing information, leading to a new campaign. I also ran data analysis reports and conducted exploratory analysis, uncovering important trends and relationships.

Partner Engagement Intern

2019

I spearheaded the development of the go-to-market campaign for SOLIDWORKS Sell, leveraging in-product marketing and industry research to identify key market opportunities. Additionally, I crafted and communicated engaging marketing material for the SOLIDWORKS Launch Event, resulting in a custom website that attracted over 100,000 views. I utilized HTML, CSS, and technology from SOLIDWORKS Sell product to build this website. Moreover, my coding skills helped me create 10 custom websites for potential customers, which led to full contract signings with Dassault Systems.

Partner Marketing Associate

2022-2024

I specialized in elevating digital marketing campaigns for maximum ROI, fostering cross-team collaboration across sales, growth, and digital marketing. My expertise extends to actively reviewing opportunity data, auditing partner websites for SEO/SEM effectiveness, and monitoring KPIs rigorously. With a focus on customer resonance, I adeptly develop, and manage budgets, timelines, and resources for impactful marketing campaigns.

Upstream Marketing Intern

2021

I led market research with targeted customers and developed a preliminary business case for new product concepts, presenting it to senior leadership for review. I identified user needs through physician interviews and informed design requirements for a project with market potential. I documented key insights and created tailored discussion guides that drove successful sales conversations.